The installation he had at the time was solid and has served its purpose effortlessly over the years. Only the world also changed in those 25 years. Climate change continued, energy prices skyrocketed, but the customer also changed. More and more, the customer is king. Goodbye uniform sausage that is thrown onto the market in large quantities, welcome personalized packages. It is precisely these changed circumstances that have prompted us to invest in a new roasting facility. Not an easy choice in economically uncertain times, but one we made with enthusiasm and ambition.
The coffee world has also taken serious steps forward in recent years in terms of sustainability. For example, we have been working with SeaBridge in Zeebrugge for years, a high-tech logistics center where all our coffee is stored in a very ecological way. This is guaranteed by, among other things, the immense solar panel installation or the CO2-friendly warehouse.